There is a distinct lack of iPhone apps around at the moment. Are Apple shocked? Absolutely not – there are several theories about why they might have actually instigated this shortage.

Certainly though if you’re looking to by an iPhone apps online then you’ll be sorely disappointed. Some brick and mortar shops might just be able to provide you with one, but it’s unlikely that stocks will be replenished once they gone.

So why would Apple allow this to happen to the iPhone games? Simple: they’ve got a new version coming out and a paucity of stock is a great way to cause enough media coverage to get everyone hankering after one. Supply and demand and all that.

Also relevant are the hybrid iPod-cell phone-Internet surfing gadgets that Apple is trying to sell at the moment. While these aren’t as popular as iPhones games Apple is trying to sell 10 million copies; if it takes some jiggery-pokery from their marketing division then so be it.